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Expertise
Matthew Lees is a Consultant and Vice President at the Patricia
Seybold Group.
He brings over 15 years of experience in helping organizations
leverage technology to build stronger relationships with
customers. As an Analyst in the group’s Strategic Research Service,
his current research is focused on customer communities and social networking.
Matthew was previously the principal of Lees Consulting,
a provider of strategic and tactical services to businesses and not-for-profit
organizations on their use of technology and the Internet to communicate
and collaborate more effectively with customers. He worked with clients
to identify and implement technological solutions and develop organizational
processes that were not only consistent with the missions of their clients,
but also measurably and successfully met their needs.
In 1996 Matthew was a founding member of MaMaMedia Inc.,
the premier independent Web site for children. He joined the company as
Director of Technology and Multimedia Production and subsequently held
a variety of positions in technology, content development and production,
customer service and membership, online advertising, and general operations.
In 2001 he created and managed the Customer Service and Relationship Management
(CSRM) department, developing industry-leading expertise in online communication
with children, and setting customer service and community standards for
the company and its partners and clients. As Vice President of CSRM, he
and his team helped grow MaMaMedia’s online community to more than
5 million registered users, ensuring cost effectiveness, adherence to
(and development of) industry-accepted best practices, and compliance
with federal regulatory standards such as the Children's Online Privacy
and Protection Act (COPPA).
Before joining MaMaMedia, Matthew was Vice President of Operations
and Head Programmer at InVideo Systems, a developer of virtual-reality
games and museum exhibits for clients such as Walt Disney World / Epcot
Center, Blockbuster Entertainment, The Museum of Science (Boston), and
Fuji TV.
Prior to his work as an expert in technology-based community
and communications, Matthew taught physics and astronomy at the Pomfret
School, a college preparatory school in Connecticut. He has also worked
as an optical engineer for the Technicon Instruments Corporation (now
part of the Bayer Corporation), designing the optical systems for medical
blood analyzers.
Matthew holds a master's degree in applied physics from the Georgia Institute of Technology and a bachelor's degree in physics from Trinity College, in Hartford, Connecticut.
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