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Expertise
As a Senior Consultant with over 25 years of consulting experience,
Mitch Kramer currently focuses on customer relationship management technology,
architecture, and analytic applications as well as the computing infrastructure
and information technologies that support this customer-centric domain. Kramer
applies his experience and expertise to help customers evaluate, compare, and
select CRM products and develop approaches toward successful implementation.
Product vendors continue to leverage Kramer’s skills and insights to develop
product requirements, to better understand the competitive environment, and
to assist in planning and delivering marketing programs.
Kramer draws on his extensive primary and secondary market
research in the architecture, design, evaluation and selection of enterprise-wide
distributed computing infrastructures. In consulting engagements, Kramer often
uses the technology frameworks he’s developed with corporate IT organizations
to help them with architecture and product selection decisions. He frequently
works with companies to help them determine product requirements, market and
product positioning, competitive analysis, and customer satisfaction. Kramer
has successfully managed company launches, product introductions, and business
and product repositioning. He has also developed and documented business plans
for raising capital and for mergers and acquisitions.
As a Senior Analyst in the group’s research and advisory services,
his current research is focused on CRM architecture and analytics.
Kramer has published in-depth reports on electronic commerce servers and platforms;
relational, object/relational, and object databases; application development
tools and Web-based business intelligence tools. Kramer is expert at creating
frameworks on which to analyze and evaluate technologies and compare products
that implement those technologies. These frameworks are the basis for evaluation
models that can shorten the time and effort to select products. Kramer has written
numerous white papers and case studies on a wide range of business and technology
topics most recently including B2B electronic commerce, electronic commerce
implementation for small and mid-sized businesses, and the benefits of analytical
applications in CRM. Kramer is also frequently called upon to be a featured
speaker at industry conferences and he is frequently quoted in the information
technology press.
Prior to joining the Patricia Seybold Group, Kramer has
worked as an independent industry analyst. Prior to that, he has held management,
engineering, marketing, sales, and support positions for firms ranging from
integration technology startups to a 15-year stint at IBM.
Background
- The Patricia Seybold Group, Inc., 1991 to present
Education
- BS Industrial Engineering, Rutgers University, New Jersey
- MS Computer Science, Rutgers University, New Jersey
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